Why Didn’t Weight Watchers show Jessica Simpson’s Body in Their Ad Campaign?

So why in the world is Jessica Simpson being paid four million dollars to be the spokesperson for Weight Watchers if she won’t even show her body?

She obviously isn’t proud of herself or the progress she’s made with the program. What other conclusion could we derive from this kind of behavior?

Many women are furious about this ridiculousness. There are two major problems here. First and foremost- the fact that Jessica isn’t willing to stand up and be proud of her body- no matter what her size. And secondly, people are angry that Weight Watchers are allowing this behavior. It is an outrage!

In Jessica’s first paid commercial for the product, she was only willing to be filmed from the neck up!! If you’re just looking at someone’s face, you have no idea how much they weigh. This commercial was recorded in July of 2012 after she began supposedly losing weight with the Weight Watchers program.

Many furious viewers say they would actually appreciate if she showed her entire body, even if she was severely overweight, because they could feel as though they are normal and going through the difficult weight loss process with a celebrity cheerleader along for the ride. Instead, they get Jessica’s smiling face telling them that Weight Watchers is the way to go, just like her! Well then honey, let’s see the results!

Many are calling for a before and after photo to be shown. How can Jessica tout a product if there aren’t results to prove it? Why should anyone believe that it works? It is great that she proclaims proudly “I’m Jessica Simpson and I’m doing Weight Watchers”- but who cares, and is it helping Weight Watchers sell products if no one sees any results?

Jessica appropriately supports young women, saying that she’s no model herself and that she understands the pressure women feel to be thin. She claims that the program is working for her and that Weight Watchers is the best program out there to assist her in her weight loss goals. She claims that it is working for her, and she’s lost pounds to prove it (I guess we’re just supposed to believe it because she says so…).

Jessica came under fire for this situation when visiting a daily talk show where she was questioned by host Katie Couric regarding the controversy. We give Jessica credit for being honest and not covering anything up- she said she simply wasn’t ready to show her body, because she hadn’t yet reached her weight loss goals.

To her credit, Jessica has lost about forty pounds since she was on Couric’s show, leading some to believe that Weight Watchers works. Whether the company is seeing increased sales from Jessica’s appearance remains to be seen.

Jessica openly admitted that while pregnant with her daughter, she shot up to over 170 pounds, and was unhealthy and overweight for her small five foot three frame. This kind of weight gain is dangerous and puts her into the category of obese. While gaining some weight during pregnancy is necessary and encouraged, Jessica admits that she gained too much, which is why she is so committed to her Weight Watchers diet plan.
jessica-simpson-weight-lossJessica says that the Weight Watchers program is the best plan for her because of the tracking part of the diet. She admits in past diets she didn’t make any progress, but with this one, you have to track everything you put into your body. Every single thing, no cheating! Every calorie adds up, so the tracking is important.

She says if you aren’t honest with yourself, brutally honest, you won’t make any progress. That is what she likes most about Weight Watchers, the need to really take a deep look into your eating habits, to make change, and to see results.

Jessica has also started a workout program to assist with losing the baby weight. Now, she is only about ten pounds shy of her goal weight, and her baby girl is her motivation for weight loss and good health.

She wants to be in shape for her daughter, but she also uses her daughter to assist her in her weight loss! She admits that if she takes a run with the baby in the stroller, or straps her on for a walk, it helps her to get some much needed exercise. She tries to walk as much as possible every day to see results.

Still, women all over the country are infuriated by her portrayal of weight loss. If you’re so proud of your results and are so encouraging of the program and how it can help others, show us for God’s sake! Don’t just tell us! Being embarrassed of the way you look is how all women feel when they are embarking on this journey. Or if you were too embarrassed to go public with it, maybe you shouldn’t have taken a four million dollar TV deal to be the “face of Weight Watchers” if you couldn’t stand behind it.

We hope that Jessica and all women out there can be proud of their bodies, their accomplishments, and not hide from scrutiny like this. And Weight Watchers shouldn’t stand for it either.

What are your thoughts? Are you upset with by her portrayal of weight loss? Share your thoughts with us!



  1. I use weight watchers and have had good success, but I did not join because of some “celebrity”. We all know the reason they do not show her whole body. We have seen enough of it in other ways to begin with.

  2. I don’t know if weight watchers work as I have an ideal weight and never felt the necessity to lose it. Where Jessica Simpsons is related, I think people are crazy about celebrities and they take the words of their favorite celebrities for granted. I think God has given a great ability to human beings and that is the reasoning. We must make use of our reasoning ability and try to understand the truth rather than being misled.

  3. I think for me I would rather see normal people losing weight rather than celebrities. Even though Jessica is a celebrity knowing she faces the same challenges as everyone else would be comforting to say the least.

  4. I know weight watchers works, I have friends that have used their system and program for years and have lost tremendous amounts of weight. The only thing that I don’t like about Weight Watchers and other weight-loss mega corporations is the fact that they use celebs. I want a real person telling me their triumphant story. Not a millionaire who has personal chiefs, nutritionists and doctors at their disposal. Fabulous article nonetheless.

  5. Perfectly said. I know that Weight Watchers works and have successfully be using it for 3 years to try and maintain the habits that are healthy and wise. Jessica Simpson is just a spokes model and regardless of what WW thinks, that is all that she is. Everyone knows how they would look if they had a private chef. WW would not be needed at that point.

  6. If this debacle showed anything about Jessica Simpson is that she is just another irresponsible and spoiled celebrity. If you get paid millions to lose weight then you do it. There’s no excuse whatsoever. It’s not like she has to lose weight on her own either. She probably has a dietitian, a fitness trainer, and probably even a cook. Granted Weight Watchers could have pushed her to do this misleading ad, but she can only blame herself for that because she didn’t come through on her end of the contract. Personally, I wouldn’t buy anything she endorses, even it cost only a cent.

  7. Ruth Martin says:

    I would agree that yeah – I am always skeptical about claims of weight loss, unless there is undeniable proof. What better way to prove it then before and after pictures? I myself am often in need of losing a few lbs, though when I say that, most people scoff at me, since they think I look tiny already. The truth is, I am 5’2″ and my ideal weight is 125 – 130 lbs. Right now I am hovering between 135 – 142 lbs. While that is not a lot overweight, I do know that if I don’t keep it down now, it will keep creeping up gradually until it is so far out of control that it will be much harder to get back down. (And I also gained too much weight when I was pregnant: 60 lbs!)

  8. How dumb does she think people are? I wouldn’t have minded if she failed her goal as long as she was honest about it. Let’s be honest, how many of us have ever lost exactly the amount of weight we were shooting to lose at the start? I bet not many, so it’s okay to fail, but it’s not okay to fail and lie to millions of weight watcher members that you haven’t. But enough about her, I don’t need a celebrity to tell me what works or not. I already know weight watchers works well as long as you follow it diligently.

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