Each New Year’s Eve millions of people make the same resolution: lose weight and get fit. Unfortunately not everyone has an easy time sticking to this resolution. Weight Watchers is not unfamiliar with this story and as a weight loss program they have helped countless people lose weight. Recently, bigger name celebrities are partnering with the weight loss giant to help themselves and countless other win the battle of the bulge.
Recently Jennifer Hudson made headlines with her eye popping 80lbs of weight loss made possible with her relationship with Weight Watchers.
Jennifer Hudson was the season 3 winner of the music star making show American Idol. She had battled her weight issues and came out on top with an amazing 80lb weight loss. Her commercial for Weight Watchers was simple. It featured a version of her singing the song “Believe” when she was larger next to herself at an astonishing 80lbs lighter. The commercial gets the point of how effective Weight Watchers is without needing to say anything about the program.
Weight Watchers doesn’t want to exclude the other half of the population. In recent years the program has realized that it was not offering enough support for their male clients. This is being represented in a new program that has an unlikely spokesperson. Their LOSE LIKE A MAN program is now being attempted by Charles Barkley.
Charles Barkley joined Weight Watchers last year and so far has lost 23 pounds on the program. During his career as a professional basketball player Barkley was in peak physical condition and had very low body fat. During his commercial for the Weight Watchers Power Points program he tells about how he gained over 100lbs since retiring as a professional ball player. When asked what motivated Barkley to lose the weight he said he had just gotten “too fat”. He added that, “no one who gains 100lbs doesn’t think that they’re fat.”
Weight control problems are at epidemic proportions in the United States. This is why Weight Watchers has partnered with the Dr. Oz Show to bring about awareness of the issue. Dr. Oz is promoting the Weight Watchers program with a new weight loss contest of his own. This new program is called Transformation Nation: Million Dollar You. The program has 7 easy steps for participants to follow in order to qualify as a finalist and be featured on the show.
- Tell a friend
- Official weigh-in/Calculate BMI
- Connect with your doctor
- Learn your families health history
- Get more sleep
- Assess your stress
- Start new fitness habits
Dr. Oz makes step 7 easily achievable with his partnership with Weight Watchers and their new Power Points system.
This partnership of the three celebrities is a great move by Weight Watchers. It is especially important for them to reach out to the male population. Men may not talk about their weight problems, but it is just as much of a risk to their health as it is to any woman. Hopefully 2012 really will be the year to believe in yourself.