You can’t go anywhere or read much nowadays without hearing or seeing something featuring at least one of the ever growing Kardashian family. Most famous of all are the Kardashian sisters, Kourtney, Kim and Khloe. They all star in the program “Keeping Up With the Kardashians” – but they might also be starring in a high profile court case in the near future, thanks to their association with a certain diet pill.
Now I must admit this one completely passed me by until I saw the news stories. I hadn’t heard of QuickTrim, the range of so called diet products that are at the center of this particular hoohah. But four customers have certainly heard of it, and they’ve bought the products and apparently been incredibly disappointed by them.
The story is that the lawsuit – for an eye watering $5 million – has been filed against the three sisters by the four customers. The Kardashian sisters have endorsed the QuickTrim range of products, with Kim claiming to have dropped 15 pounds by using the products herself. This was back in 2010, and we all now know that Kim is paid to endorse the product range. Whether she did actually lose weight (fifteen pounds or otherwise) with QuickTrim remains to be seen; or perhaps more accurately, it remains to be proved or disproved in court.
According to the details of the lawsuit the four plaintiffs allege that they would not have bought the products if they had known they would not work, and that the main ingredient is nothing other than caffeine. They only bought them because they believed the Kardashians had lost weight through their own use of them.
Of course it remains to be seen whether the Kardashians win or lose this high profile case. But perhaps the more interesting question is this – should all celebrities do their due diligence and research the diet products they stand in front of and promote to the world?
To my mind the answer has to be yes, of course they should. We have no idea whether the Kardashians did any such research for the QuickTrim products or whether they actually used them at all. According to reports they’ve been promoting the products since 2009 and there have been lots of comments from the sisters to the effect that they’ve lost weight by using QuickTrim.
Personally I go for the old stick in the mud routine of eating less and trying to eat more healthily instead of going for junk food all the time. I don’t believe any diet product like this is going to work, because it doesn’t get to the root of the problem. I’m intelligent enough to understand that eating too much makes me put on weight, and cutting down on what I eat makes me lose it. It’s as easy as that. I try to eat when I’m hungry instead of when I should or when I want to (for some other reason). If I do this I manage to start losing weight quite easily without any hassle or trouble. And I don’t need diet pills or potions of any kind to make it happen.
Of course I’m also skeptical of any diet product that has the equivalent of a swimsuit model on the cover of the packet. One of the main comments that struck me when I read about this lawsuit was that the four plaintiffs wouldn’t have bought the products if they hadn’t had the Kardashian’s stamp of approval.
Now I don’t know how much each of the Kardashian sisters weighs and I have no desire to know. But even if they have lost weight using the QuickTrim products (and I have no idea whether they have or not either, just as I have no desire to be called as a witness for one party or the other in this trial…) they weren’t exactly huge people to begin with. Unfortunately there will always be people who look at slim celebrities ‘losing weight’ by dropping a tiny few pounds using one product or another and rush out to buy the same thing. They have the belief they’ll be able to fit into a bikini and look gorgeous as well.
For my money I think you have to take responsibility and research the ingredients in anything like this before you decide to take it. I reckon you’ll always be better off changing your eating habits and eating less and more healthily too, no matter how tempting a particular product might be.
I guess if you’re a celebrity and you get offered the chance to endorse a weight loss product (probably for a ridiculously large sum of money) the temptation is always there to say yes without thinking twice about it. I can see the temptation – if you’re offered a six or seven figure sum to say you’ve lost weight by using a particular product, well, anyone would be tempted. I guess the idea is that you should use it and lose weight with it in order to be able to promote it properly and honestly. But before you even consider doing that, surely you have to look into the product itself and what is in it?
Apparently the main ingredient in this particular diet product is caffeine. In theory you’d probably get the same results by drinking coffee all day long. Caffeine isn’t approved by the FDA as an effective weight loss tool – they don’t think it’s safe or particularly effective in any way shape or form. I can’t blame them for that. The idea behind the range of products is to detoxify your body, but the fact is that this is done via the use of laxatives. Now to me, this is a product you should only use if you’re having trouble doing what should come naturally, if you get my drift. It shouldn’t be used as a solution to losing weight.
If the Kardashians did use these products and they did lose weight with them, that’s one thing. But I wonder whether they know what’s in the products and whether they are really happy endorsing this ‘weight loss’ wonder at all, particularly now they are facing a huge seven figure lawsuit as a result. This is the kind of product that, even if it did work, wouldn’t lead to a permanent or healthy weight loss. Perhaps the real question is not whether celebrities should research weight loss products; it’s whether they should even consider promoting and supporting them in the first place.